Brand and identity
What Viralz looks like today, in enough detail to reproduce it correctly. If something on this page disagrees with the live site, the live site is right.
The wordmark
The public mark is the word Viralz set in Space Grotesk, uppercase, letter-spaced, and painted entirely in turquoise. There is no separate icon beside it and no second colour inside it.
The trailing z carries a slow opacity animation: it breathes between 0.9 and 1 over twelve seconds and never moves or scales. With reduced motion requested it rests at full opacity, because motion-off has to be the most legible state rather than a permanently dimmed one.
The tab icon and link-preview cards are a turquoise diamond on a dark rounded tile. Both halves carry the mark: the dark tile makes it visible against light browser chrome, the turquoise diamond against dark chrome.
Do
- Set the wordmark in turquoise on a dark ground. That is the whole lockup.
- Use the dark accent on light backgrounds instead of the turquoise, which is a background colour and reads at 2:1 on white.
- Keep clear space around the mark of at least the cap height of the letters.
- Screenshot the live site if you need the mark in a hurry. It is the source of truth.
Do not
- Do not recolour the trailing z. It is the same turquoise as the rest of the mark, not a contrasting accent.
- Do not add a diamond, flame or any other glyph beside the wordmark. The public lockup has no icon.
- Do not set the wordmark in orange. Flame is the signed-in app’s colour and is not part of the public identity.
- Do not animate the mark’s position or scale. Opacity only.
- Do not stretch, skew, rotate, outline or shadow it.
Turquoise on a dark hull.
The downloadable files do not match this page yet
The two PNGs below are the previous mark: a coral diamond, the VIRALZ wordmark, and a coral mirrored Z. They are the only brand files committed to the repository and they have not been redrawn for the turquoise identity described above.
They are still linked because they are what exists, and deleting them would leave nobody with anything to use. Treat the live site as the reference and these files as historical. Ask us for artwork rather than shipping the coral mark in a story.
About Viralz
Viralz is an API for LinkedIn go-to-market research. It brackets a niche into Gold, Silver and Bronze patterns, scores the people who engage with your posts, and turns the result into content you can ship. The dashboard is one client of that API; your agent is another.
The working programmatic surface today is an MCP server. Founded by Jasper Ruijs; owned by Grow Steady, Breda, Netherlands.
Press contact
Interviews, partnership mentions, or artwork that matches this page.
jasper.ruys@gmail.com