Source: SKILL.md
Claude.ai-safe .txt copy of the Viralz skill (Claude rejects .md uploads).

---
name: viralz-content-creation
description: >-
  Creates LinkedIn content the Viralz way: load gold/bronze bracket patterns, ICP and
  company context, writing style, choose user idea vs Viralz ideas, generate visual
  (infographic or slider) first, then write the post, then QA against best practices.
  Use when drafting LinkedIn posts, content ideas, carousels, infographics, or when
  the user mentions Viralz, Viral MCP, brackets, ICP, or LinkedIn content. When the
  user says "use the Viral MCP", run MCP onboarding first (content design, meetings,
  podcasts).
metadata:
  author: viralz
  version: "1.1.0"
  organization: Viralz
---

# Viralz content creation

Ship LinkedIn posts that steal **gold** patterns, avoid **bronze** habits, sound like the user, and hit their ICP — using the Viral MCP whenever it is available.

**Claude.ai note:** Upload the `.txt` pack from `/skills` (`viralz-content-creation-for-claude.txt`). Claude.ai rejects `.md` and `.zip` file uploads.

## MCP onboarding (when the user says “use the Viral MCP”)

Ask once per session before pulling specialty skills:

### 1. Content design

> Do you want to use the **content design skill and templates from Viral MCP**, or your **own** ones?

- **Viral** → `import_content_design_skill` / templates + this skill’s visual pipeline.
- **Own** → follow their skill/templates; still load ICP / voice / gold / bronze from Viral MCP.

### 2. Meetings

> Do you use **Fireflies**, **Fathom** meeting transcriber, or **other**?

- **Fireflies / Fathom / other external** → **skip** Meeting ↔ Content (`import_meeting_content_skill`). Do not push that skill.
- Only offer meeting↔content if they are not on an external transcriber (or they explicitly ask).

### 3. Podcasts

> Do you make podcasts? **Yes / No**

- **No** → do not push Podcast → Content.
- **Yes** → ask if they want the **podcast → content skill**. If yes → `import_podcast_content_skill` and follow `podcast-2-content.md` (transcript → interesting moments → ICP filter → Viral context → content skills).

Also call `get_mcp_agent_readme` — it contains the same onboarding rules.

## Non-negotiable: Viral MCP for LinkedIn

If you are making LinkedIn content and the Viral (`viral`) MCP server is connected, **use it**. Do not invent ICP, vocabulary, brackets, or metrics.

Call `get_mcp_agent_readme` or `get_app_overview` first (after onboarding if they asked to use Viral MCP).

## Workflow checklist

Copy and track:

```
Viralz content run:
- [ ] 1. Bracket best practices (gold) + negative patterns (bronze)
- [ ] 2. ICP + company / business context
- [ ] 3. Writing style (Your voice + style guide)
- [ ] 4. Idea source: user idea OR Viralz ideal ideas
- [ ] 5. Visual FIRST (infographic OR slider/carousel)
- [ ] 6. Write the post
- [ ] 7. QA against all best practices (+ simulate_draft)
```

---

### Step 1 — Bracket analysis: steal gold, avoid bronze

**MCP tools:** `get_bracket_synthesis`, `get_bracket_analyses`, `get_user_comparison`, optionally `get_bracket_insights`

Load and keep in working memory:

| Source | Steal / use | Never repeat |
|--------|-------------|--------------|
| **Gold** | hookPattern, rehookPattern, viralPatterns, format/angle patterns | — |
| **Silver** | adequate patterns only (do not copy wholesale) | — |
| **Bronze** | — | self-sabotage habits |
| **User comparison** | `goodPractices`, `goldGaps` | `badPractices`, `bronzeOverlap` |

Patterns UI labels map to: **Start doing** = good practices · **Stop doing** = bad practices · **Fix next** = gaps/overlap.

Details: [references/bracket-patterns.md](references/bracket-patterns.md)

If no research run exists: tell the user to run Bracket research in Viral, or call `start_creator_research` (subscription), then poll `get_creator_research_run`.

---

### Step 2 — ICP and company context

**MCP tools:** `get_icp`, `get_business_context` (preferred full pack)

Must capture:

- Buyer: title, industry, company size, core problem, niche/themes
- Business: service/product, industry, model
- Uploaded markdown: `businessContextMarkdown` when present
- Brand style from website: colors/fonts in `styleContext` (for visuals)

Do not draft for a generic “LinkedIn audience.” One ICP per post.

---

### Step 3 — Writing style

**MCP tools:** `get_user_vocabulary` (use `promptReady`), `get_business_context` for `styleGuideMarkdown`

Rules:

- Reuse their frequent words and signature phrases naturally — do not keyword-stuff
- Match typical post length (`avg words/post`)
- Structure like them: opening length, mid-post pacing, closing ask
- Never invent a generic influencer voice

---

### Step 4 — Idea source (branch)

Ask (or infer) which path:

**A. User’s own idea**  
User supplies topic/angle. Still ground it in gold hooks, ICP, voice, and bronze avoidance. Optionally compare to `get_generated_content_ideas` / `list_saved_content_ideas` for fit.

**B. Ideal Viralz idea**  
Use Viralz research:

```
get_icp + get_user_vocabulary
→ generate_content_ideas   # or get_generated_content_ideas / list_saved_content_ideas
→ pick one idea (format, hook, rehook, visual, postStructure, cta, goldPatternStolen)
```

Prefer ideas that cite a concrete `goldPatternStolen` and a clear 3-P pillar (Personality / Problem / Proof).

---

### Step 5 — Visual FIRST (infographic or slider)

**Always produce the visual before the post body.**

Choose:

| Format | When |
|--------|------|
| **Infographic** (IMAGE) | One insight readable in ~3 seconds: single-stat, 2×2, funnel, before/after, timeline, annotated screenshot |
| **Slider / carousel** (DOCUMENT) | Multi-beat story: hook card → 3–7 teaching cards → CTA card |

From `get_business_context` / website style: use **their brand colors and fonts**. Nick Broekma lens: complex idea → clear visual in three seconds.

Output a concrete visual brief (and generate the asset if the agent can create images/PDF). See [references/visual-formats.md](references/visual-formats.md).

Viral MCP does not render pixels — describe the visual precisely, then use the agent’s image/design tools (or hand the brief to the user).

---

### Step 6 — Write the post

Draft in this order:

1. **Hook** — steal a concrete gold hook mechanism (tension, stake, specificity, proof-first)
2. **Rehook** (line 2) — open loop; never throat-clearing
3. **Body** — 4–7 beats from `postStructure`, in their voice, for one ICP
4. **CTA** — ICP-specific conversation starter (not “Thoughts?” / “Follow me”)

Creator lenses (one per idea when using Viralz ideas): Hormozi, Herubel, Chris James (3-P), Lara Acosta, Jasmin Ali (rehook), Nick Broekma (visual), Chris Do, Louis Grenier.

Banned phrases: [references/anti-slop.md](references/anti-slop.md)

---

### Step 7 — QA (must pass before delivery)

Run [references/post-checklist.md](references/post-checklist.md). Then:

```
simulate_draft   # Skeptical Prospect / Skimmer / Ideal Client
```

Iterate until readiness is solid. Only then present final visual + post.

---

## Quick MCP sequence

```
get_app_overview
→ get_bracket_synthesis + get_user_comparison
→ get_icp + get_business_context
→ get_user_vocabulary
→ (B) generate_content_ideas / get_generated_content_ideas  OR  (A) use user idea
→ VISUAL brief/asset (infographic | slider)
→ draft post
→ simulate_draft + checklist QA
```

## What you must not do

- Skip Viral MCP when it is connected and the task is LinkedIn content
- Fabricate brackets, ICP, vocabulary, or metrics when tools return empty
- Write the post before the visual
- Use bronze / badPractices patterns
- End with generic engagement-bait CTAs
- Sound like generic LinkedIn AI (see anti-slop list)